How We Helped a Premium Battery Brand Increase Conversion Rate by 125% and Generate 70% More Revenue
Transforming a specification-heavy storefront into a more structured, trust-driven, and conversion-focused buying experience for high-intent customers.
+125% CR
CR Uplift
$70.20%
Revenue Uplift
+29%
AOV Uplift
+125% CR
CR Uplift
$70.20%
Revenue Uplift
+29%
AOV Uplift
$60M+
Incremental Revenue Generated
42%
Average Conversion Uplift
100+
Store optimized
15X
Average ROI For Clients
About the brand
Pro-Guide Batteries is a premium battery brand specializing in lithium power solutions for marine, RV, golf cart, ice fishing, and off-grid applications.
With decades of industry experience and a strong reputation built around reliability and long-term performance, the brand serves customers who depend on dependable power in demanding environments.
As the product catalog and customer base continued to grow, the ecommerce experience needed to evolve alongside the brand itself. While the existing website contained strong technical depth and a wide range of products, the overall user experience no longer reflected the quality, trust, and credibility behind the Pro-Guide name.
The Problem
The storefront felt outdated, fragmented, and overly specification-heavy
Important trust signals, product education, and reassurance were buried across the experience
Long scrolling layouts and dense product grids created friction during browsing
Mobile usability suffered due to compressed layouts and overwhelming content presentation
High-intent buyers lacked a more guided and confidence-driven purchase journey
Hypothesis Building
We start off with our research framework to uncover the plan of action
Quantitative Analysis
We analyze data, metrics, and trends to uncover what’s driving performance.
Qualitative Analysis
We gather user insights, feedback, and behavior to understand the “why” behind actions.
Audience Analysis
We define your ideal customer segments to target the right people with precision.
Competition Analysis
We break down competitors to identify gaps, strengths, and opportunities to win.
Competition Analysis
We break down competitors to identify gaps, strengths, and opportunities to win.
Offer Review
We evaluate your offer to ensure it’s compelling, clear, and conversion-focused.
Brand Positioning
We shape how your brand stands out and resonates in a crowded market.
convert 30% more with CRO
- Stand out in a sea of mediocre ads
- Convert traffic without dropping margins
- Build a loyal fan base who keep coming back
No full site redesign. No guesswork. Done-for-you.
The Solution
Redesigned the homepage and navigation experience to improve product discovery, trust, and browsing flow
Reworked collections and merchandising layouts to reduce visual fatigue and create a more structured shopping experience
Optimized product pages with clearer hierarchy, better product education, compatibility guidance, and stronger purchase reassurance
Refined the cart and checkout flow to reduce friction, improve usability, and create a more confidence-driven purchase journey
Home Page - Mobile View
Home Page - Desktop View
Stronger Brand Positioning & Guided Product Discovery
Redesigned the homepage to create a stronger balance between branding, navigation, and ecommerce functionality. Improved visual hierarchy, hero messaging, category-based navigation, featured product visibility, and trust-building sections to help users navigate more confidently.
The updated experience created a cleaner and more guided first impression while helping customers discover relevant products faster.
Collection Page - Mobile View
Collection Page - Desktop View
Creating a More Structured Browsing Experience
Redesigned the collections experience to reduce visual fatigue and improve long-scroll browsing behavior. Introduced cleaner product layouts, improved filtering visibility, stronger spacing and hierarchy, and full-width merchandising sections throughout the browsing flow.
The updated experience transformed collections from a static product catalog into a more curated and conversion-focused browsing journey.
Product Page - Mobile View
Product Page - Desktop View
Balancing Technical Depth With Conversion Clarity
Redesigned the product pages around high-ticket purchase behavior and conversion psychology. Reorganized content to prioritize product benefits, trust signals, shipping reassurance, warranty messaging, reviews, and compatibility-focused recommendations while preserving technical specifications in a cleaner format.
The updated experience improved purchase confidence while making key product information easier to evaluate and navigate.
Cart Page - Mobile View
Cart Page - Desktop View
Reinforcing Purchase Confidence Before Checkout
Redesigned the cart experience to create a clearer and more supportive transition toward checkout. Improved cart hierarchy, product visibility, order summaries, shipping communication, and complementary product recommendations while making primary actions more prominent.
The updated experience reinforced trust and purchase confidence while creating a more conversion-focused cart journey.
Checkout Page - Mobile View
Checkout Page - Desktop View
Reducing Friction During Final Purchase Stages
Optimized the checkout experience to improve clarity, usability, and customer reassurance during high-intent purchase moments. Simplified form structure, improved mobile usability, strengthened secure payment visibility, and surfaced customer support access more clearly throughout the flow.
The updated checkout experience reduced friction and created a smoother, more confidence-driven path toward completed purchase.
Impact
These results were achieved through our CRO sprint in just XX Days
+32% CR
CR Uplift
$360K+
Revenue Uplift
+125% CR
CR Uplift
$70.20%
Revenue Uplift
+29%
AOV Uplift
What I love most is that they’re always on top of what’s happening in the industry. Every call, they’re bringing something new to the table whether it’s a testing approach they’ve seen work elsewhere or a trend they think we should jump on. Never stale.
Ready for Next Steps?
Answer necessary questions
Get on a call with one of our team members
We begin work
in 48 hours
Maximize Your Revenue With a CRO System That Actually Delivers
- Guaranteed higher conversions in 90 days—or you don’t pay.
- Done-for-you execution with a team of CRO experts.
- Revenue-first approach focused on profit, not just clicks.