How We Increased Mimo Mimo’s Conversion Rate by 32%Through a Full-Funnel Ecommerce Redesign
Improved product discovery, reduced browsing friction, and a more guided shopping experience for modern beauty shoppers.
+32% CR
CR Uplift
$360k+
Revenue Uplift
$60M+
Incremental Revenue Generated
42%
Average Conversion Uplift
100+
Store optimized
15X
Average ROI For Clients
About the brand
Mimo Mimo is a K-beauty ecommerce brand offering a curated range of Korean skincare, beauty, and self-care products across cleansers, serums, masks, moisturizers, and treatments.
The expanding product catalog required easier discovery, clearer navigation, and faster decision-making. Before optimization, browsing felt overwhelming, causing friction in the purchase journey.
The Problem
Browsing large product collections felt overwhelming and difficult to navigate
Important product information and purchase drivers were buried within dense layouts
Homepage lacked clear pathways to help users discover products faster
Mobile users experienced excessive scrolling and browsing fatigue
Cart and checkout flow lacked reassurance and conversion-focused guidance
Hypothesis Building
We start off with our research framework to uncover the plan of action
Quantitative Analysis
We analyze data, metrics, and trends to uncover what’s driving performance.
Qualitative Analysis
We gather user insights, feedback, and behavior to understand the “why” behind actions.
Audience Analysis
We define your ideal customer segments to target the right people with precision.
Competition Analysis
We break down competitors to identify gaps, strengths, and opportunities to win.
Competition Analysis
We break down competitors to identify gaps, strengths, and opportunities to win.
Offer Review
We evaluate your offer to ensure it’s compelling, clear, and conversion-focused.
Brand Positioning
We shape how your brand stands out and resonates in a crowded market.
convert 30% more with CRO
- Stand out in a sea of mediocre ads
- Convert traffic without dropping margins
- Build a loyal fan base who keep coming back
No full site redesign. No guesswork. Done-for-you.
The Solution
Redesigned the homepage to enhance product discovery and navigation.
Optimized product pages with clearer hierarchy, trust signals, and more visible purchase actions
Improved cart experience with better checkout visibility and upsell options.
Streamlined the cart shopping journey for a quicker ecommerce experience.
Home Page - Mobile View
Home Page - Desktop View
Optimized Product Page Experience
Redesigned the product page to improve product clarity, purchase confidence, and decision-making. Added stronger hierarchy for pricing, reviews, and purchase actions while reorganizing educational content, ingredient information, recommendations, and trust messaging to make evaluation easier.
The updated experience reduced browsing friction and created a clearer progression toward add-to-cart and checkout.
Collection Page - Mobile View
Collection Page - Desktop View
Clearer Product Discovery & Stronger First Impression
Redesigned the homepage to create a more structured and discovery-focused entry point into the storefront. Improved visual hierarchy, category visibility, merchandising sections, and browsing pathways to help users explore products more naturally across desktop and mobile.
The updated experience made the storefront easier to navigate while helping users move into product exploration faster and with less friction.
Product Page - Mobile View
Product Page - Desktop View
Turning Large Product Catalogs Into a More Guided Browsing Experience
Redesigned the collections experience to make large product catalogs feel easier to browse and navigate. Introduced improved filtering, clearer product hierarchy, better spacing, pagination, and more structured collection organization to reduce overwhelming scrolling behavior.
The updated experience created a faster and more manageable browsing journey while improving product discovery across large collections.
Cart Page - Mobile View
Cart Page - Desktop View
Reducing Checkout Friction & Reinforcing Purchase Confidence
Redesigned the cart experience to reinforce value and create a smoother transition toward checkout. Improved checkout hierarchy, subtotal visibility, shipping communication, reassurance messaging, and upsell placement while making primary actions more prominent.
The updated experience created a more conversion-focused checkout journey while improving purchase confidence before users completed their order.
Impact
These results were achieved through our CRO sprint in just XX Days
+32% CR
CR Uplift
$360K+
Revenue Uplift
What I love most is that they’re always on top of what’s happening in the industry. Every call, they’re bringing something new to the table whether it’s a testing approach they’ve seen work elsewhere or a trend they think we should jump on. Never stale.
Ready for Next Steps?
Answer necessary questions
Get on a call with one of our team members
We begin work
in 48 hours
Maximize Your Revenue With a CRO system that actually delivers
- Guaranteed higher conversions in 90 days—or you don’t pay.
- Done-for-you execution with a team of CRO experts.
- Revenue-first approach focused on profit, not just clicks.