How we increased conversion rate by 32% for Mimo Mimo, a 7-figure DTC lifestyle brand, through a full-funnel e-commerce redesign.

Improved product discovery, reduced browsing friction, and created a more guided shopping experience for modern beauty shoppers.

CROShopifyK-Beauty MarketplaceConversion DesignFunnel Optimisation

Mimo Mimo — Biodance collagen peptide jelly serum mist

About the brand

Making K-Beauty easier to discover.

Brand

Mimo Mimo is a K-Beauty ecommerce brand offering a curated range of Korean skincare, beauty, and self-care products across cleansers, serums, masks, moisturizers, and treatments.

ClientMimo Mimo

IndustryBeauty & Skincare, Ecommerce

PlatformShopify

EngagementFull-funnel ecommerce redesign

ServicesFull-funnel redesign: Home, Collection, PDP & Cart pages

MarketEurope

Research framework

Quantitative analysisQualitative analysisAudience analysisCompetition analysisOffer reviewBrand positioning

The challenge

Helping shoppers understand what to buy.

Understand the catalog

Hundreds of products, no clear starting point.

Understand the products

What it does, who it suits, how to use it.

Compare brands & offerings

Similar products, different brands and prices.

Buy with confidence

The right choice for more shoppers.

The solution

Too much choice, not enough guidance.

Mimo Mimo’s growing catalog made discovery harder. Large collections felt overwhelming, key product information was buried, and mobile users had to scroll too much to find what they needed.

The product page

Making product decisions easier.

We improved hierarchy around pricing, reviews, product information, trust signals, and Add to Bag.

Shoppers could understand each product faster and move toward purchase with less friction.

The collection page

Making large collections easier to browse.

We improved filtering, spacing, product hierarchy, and collection structure.

This helped shoppers narrow down hundreds of products without endless scrolling.

The homepage

Giving shoppers a clearer place to start.

We restructured the homepage around better category visibility, merchandising, and product discovery.

Shoppers could move into relevant products faster instead of browsing without direction.

Discovery, conversion, checkout

A smoother journey from browse to buy.

We connected the full funnel around clearer discovery, easier product evaluation, stronger purchase actions, and a more reassuring cart experience.

The result was a faster, more guided path to checkout.

The rebuilt journey, end to end

Impact

The result of the full-funnel redesign.

+32%

Conversion rate

Conversion rate increased following the full-funnel ecommerce redesign.

4 Core Touchpoints

Full-funnel optimisation

Homepage, collections, product pages, and cart were redesigned around conversion.

Desktop + Mobile

Cross-device experience

The shopping journey was simplified across both desktop and mobile.

End-to-End

Guided shopping journey

Product discovery, evaluation, Add to Bag, and checkout were treated as one connected experience.

32% uplift — conversion rate 0.97% before, 1.28% after; added to cart +10%, reached checkout +14%, completed checkout +32%

Your turn

Get 10–20% additional revenue with CRO.

Turn more of your existing traffic into customers with a clearer, higher-converting ecommerce experience.

A funnel audit in your first weekTests running inside 14 daysWeekly reporting your team can read

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