How we doubled a B2B Medical Supplier’s CR from 0.6% to 1.2% in just 3 weeks.
No extra ad spend. Just smarter funnels, stronger messaging, better UX and friction-free buying.
+52% CR
CR Uplift
$47,000
Revenue Uplift
$60M+
Incremental Revenue Generated
42%
Average Conversion Uplift
100+
Store optimized
15X
Average ROI For Clients
About the brand
Gelpax is a B2B medical supplier specialising in custom-branded hot & cold therapy packs for clinics and healthcare providers. Primary customers include dental clinics, medspas, and plastic surgery centers, where post-procedure care is essential.Operates on a bulk-order model, with most purchases driven by high-intent, repeat B2B buyers. Growth relied heavily on paid traffic, but conversion rates remained low prior to optimization.
The Problem
Conversion rate stuck at 0.6%, despite consistent, high-intent B2B traffic.
Website wasn't built for bulk buyers, key information around pricing, MOQs, and customization lacked clarity.
Weak trust signals (reviews, clinic usage proof, certifications) created hesitation for first-time buyers.
Friction-heavy buying flow, especially on PDP and cart, leading to drop-offs before checkout.
Hypothesis Building
We start off with our research framework to uncover the plan of action
Quantitative Analysis
We analyze data, metrics, and trends to uncover what’s driving performance.
Qualitative Analysis
We gather user insights, feedback, and behavior to understand the “why” behind actions.
Audience Analysis
We define your ideal customer segments to target the right people with precision.
Competition Analysis
We break down competitors to identify gaps, strengths, and opportunities to win.
Competition Analysis
We break down competitors to identify gaps, strengths, and opportunities to win.
Offer Review
We evaluate your offer to ensure it’s compelling, clear, and conversion-focused.
Brand Positioning
We shape how your brand stands out and resonates in a crowded market.
convert 30% more with CRO
- Stand out in a sea of mediocre ads
- Convert traffic without dropping margins
- Build a loyal fan base who keep coming back
No full site redesign. No guesswork. Done-for-you.
The Solution
Funnel rebuilt end-to-end, homepage, PDP & cart optimized for conversions
Stronger value & trust, clear pricing, customization & proof
Friction removed, smoother path from interest to purchase
Higher AOV, bundles, upsells & streamlined checkout
Product Page
Optimized Product Page Experience
Redesigned the product page to improve trust, product clarity, and purchase confidence. Added stronger visual hierarchy, clearer pricing visibility, trust badges, delivery reassurance, and a more structured customization flow to make ordering easier and reduce friction during product selection.
The updated experience created a cleaner decision-making journey and improved progression toward checkout.
Home Page
Clearer Brand & Product Discovery / Optimized Homepage Experience
Redesigned the homepage to better communicate Gelpax’s core value proposition and product offering at first glance. Improved the hero section with clearer messaging, stronger product visuals, trust indicators, and a more conversion-focused layout to help users quickly understand the brand and navigate toward products.
The updated experience created a cleaner entry point into the funnel and improved product discovery.
Collection Page
Simplified Product Browsing Experience
Redesigned the collection page to improve product discovery, comparison, and browsing clarity. Replaced the text-heavy layout with a cleaner product grid, added filtering options, clearer product imagery, trust indicators, and stronger CTA visibility to help users scan and navigate products more efficiently.
The updated experience simplified browsing and created a more structured path toward product selection and checkout.
Cart Page
Streamlined Cart Experience
Redesigned the cart page to improve product visibility, pricing clarity, and purchase confidence before users continued their journey. Added a more structured order summary, stronger CTA visibility, trust indicators, payment reassurance elements, and quick-access support options to reduce hesitation.
The updated experience created a cleaner and more guided path toward purchase.
Impact
These results were achieved through our CRO sprint in just XX Days
+52% CR
CR Uplift
$47,000
Revenue Uplift
GrowthLayer completely revamped our website and the results exceeded expectations. Their team improved the messaging, structure, and overall user experience, leading to doubling our conversion performance. They were strategic, data-driven, and incredibly easy to work with throughout the process.
Ready for Next Steps?
Answer necessary questions
Get on a call with one of our team members
We begin work
in 48 hours
Maximize Your Revenue With a CRO system that actually delivers
- Guaranteed higher conversions in 90 days—or you don’t pay.
- Done-for-you execution with a team of CRO experts.
- Revenue-first approach focused on profit, not just clicks.